In the blogging world today, Google Blogger and Wordpress are among the most popular platforms. Google Blogger is the free web-based blog system from Google. The Wordpress realm comes with web-based Wordpress.com (similar to Google Blogger) and the self-hosted Wordpress website. There are advantages and limitations with each platform. Therefore, choosing the right blog system is crucial to your blog business.
Google Blogger (www.blogger.com) used to be the Blogger.com that was acquired by Google many years ago. The once independent Blogger.com was the pioneer for personal blogging. Now under the Google ownership, a Blogger site should be detected on Google’s radar faster, meaning your blog would be indexed faster. This would be a unique advantage.
Also, Google Blogger is truly free. It is not a "Basic" version to let you sign up and lure you to pay for the "Premium" version. There is no premium or paid plan for Blogger. Thus, what you get is all Google has to offer. Also, there is no injected advertising by Google. You can make a pure and clean Google Blagger site without any advertising. However, if you want to make money from advertising, then Google Adsense can be easily integrated into your Blogger site.
Wordpress.com is a newer free web-based blog option. Here the term "web-based" means that you can do everything for blogging from an online account with Wordpress.com. You don't need a web hosting and don't need to install any software to make it work. To start, go to www.wordpress.com and create a free account.
While Wordpress.com offers more advanced features, the free wordpress.com account has quite some restrictions as well. For example, the free account displays Wordpress.com ads. You have only 3GB storage space and very limited design customization. With the free wordpress.com blog, you get a subdomain like yourblog.wordpress.com but you cannot set your top-level domain on the blog site. Also, you don't have options to monetize your site.
Self-Hosted Wordpress Blog
WordPress (WP) is the most famous open-source (free) software that powers 28% of the internet. If you are a techie, you must have heard a lot of it. WP is robust, powerful, and unbelievably expendable. It is like a free form of creativity. You can get Wordpress software free from www.wordpress.org which is WP's official site.
The WP software works as the blog engine to support all needed blogging functions. It is the most popular self-hosted blog platform. However, you are pretty much on your own when running a self-hosted Wordpress blog. it is not an easy route. You need to pay for your web hosting service and take care of your blog site's security, performance, updates, and administration. For beginners, it is quite a burden.
Common Blog Platform Features
Before we get to more details about blog platforms, let's get familiar with a few common blog-related conceptual terms:
1) Permalink – Permalink stands for permanent link, which is a URL (uniform resource locator) that points to an individual post that you wrote on your blog.
2) Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This is a loved feature in Wordpress but it is not an option in Google Blogger.
3) Pinging – Pinging is the action occurred where an aggregator is notified whenever your blog is updated so that the aggregator can display the newest post of your blog on aggregator site. This is a helpful way to bring traffic, which will be discussed later.
Goggle Blogger vs. Wordpress - Advantages and Limitations
Wordpress, along with other blog software like Textpattern and MovableType may be considered as advanced blog engines. Using Wordpress, you can post trackback links on your posts. This means you can post an article about what other people have posted. Your particular post will then appear as a link on that post you have written about. This is definitely a great way to get traffic if you post brilliant insights about a post on a very famous blog. Since the famous blog already has a pre-existing pool of readers, this is like a shortcut to hog their visitors. The only thing you would want to observe is to keep your posts sensible and insightful, or you’ll be viewed as a spammer.
On the other hand, if you’re using Google Blogger, you would not be able to use trackback links. However, you can post insightful comments on other people’s blogs and subtly include a link back to your blog. You can make it seem like you’re pointing to your blog as an extra reference to the subject of discussion. Of course, this technique is not only limited to Blogger users; users of other blog engines can employ this strategy as an additional traffic source.
As discussed in the Practical Guide to Blog Monetizing, are better off starting a Google Blogger free blog. Nevertheless, the first step is to get your hands dirty in setting up your blog. Then, check The Practical Guide to Blog Monetizing to explore many ways to profit from your blog. You will see a lot of tips on how to write engaging posts that keep visitors adhered and keep returning for more.