Your Blog Needs a Vlog

Money-making bloggers constantly look for new methods to improve the popularity of their blogs. They are eager to win new visitors and strengthen the relationship with existing fans.  They want to build authority and dominance in their niche realm. But how?

One of the most effective ways to do all these things is to add video to your site. Not only is video highly engaging and difficult to look away from, it’s also highly persuasive and very personal. For building a ‘personal brand’ in particular, this is one of the very best ways to let your visitors get to know you.

Creating Your Vlog

The first step to vlog creation is to set up a YouTube channel. YouTube allows you to brand and embed into your blogs. Upon setup of your TouTube channel, you can upload videos and easily share them on social media. Then you can create new blog posts with each YouTube video embedded to one post to create a series of the vlog.

A big part of the job is to create your videos. To do this, all you need is a camera (your phone camera is likely good enough if it can record in 1080p) and you’ll need a topic. In terms of topics, you can actually be very successful by making video versions of your most popular articles. You can even just read them out! You can then either upload your footage ‘unedited’ or you can upload it after making it look more professional with software like Adobe Illustrator or the free Movie Maker.

Tips for Creating Great-Looking Videos

Shy to step in front of the camera? You don't have to be the actor at all. Keep in mind then that you can easily create content for your videos using PowerPoint presentations, or animated ‘whiteboard’ software.

Alternatively, if you’re going to film yourself talking, take some time to look at popular videos in your niche to see how they do it. If you want to protect your privacy and don't want to be recognized on the video, then put some big makeup and wear your Halloween costumes, just kidding. Again, you don't have to be in the video; for example, you may share your voice but not face. The following lines give you some tips to help you succeed in vlog business:
  • Think about lighting and ideally try to be lit from the side. This is called ‘Rembrandt lighting’.
  • Consider your audio too – filming with a mic is the best option if possible.
  • Dress smart but don’t look like you’re trying too hard.
  • When reading, pause between each sentence. You can also just talk naturally which will come across as friendlier and more natural.
  • Think about your background and try to set up a corner of a room that will look professional. You can even try hanging a poster with your logo on it for added bonus points!

Post a few videos regularly and upload them as articles on your site. You’ll find that it adds more to the site and brings in lots of new fans! Nowadays people are too lazy to read; they want to watch. Your vlog will serve them well. Take advantage of it.

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